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AMost definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
AWhether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
AThere is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.
ATiming is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job.
AFacebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.
AAll that revenue you want? It comes from customers. All those customers you want? They start out as leads. Lead generation is as essential as the air you breathe, the food you eat, and the decadent craft suds you down. No leads, no customers, no revenue, no business.
ADigital marketing, lead generation focuses on getting people to declare their interest in you by sharing giving you something of theirs. An email address, a completed form, a Like on Facebook or an @ mention on Twitter, a download of your free app or guide. After that, as long as you have a way to start a conversation with them, they’re a lead .
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